Anokhi is a highly regarded name in the fashion world for its innovative use of traditional Indian hand block printing with contemporary styling. The space for the Anokhi retail store in Goa had a small area with an unusual space profile , which was tweaked to create extra floor area with an interesting spatial relationship and use of the railing for large in-store branding.

The subtle palette of materials and colors was chosen to hint at the feel of a beach, against which the Anokhi garments are contrasted to advantage.